I came across an article at MediaPlannerBuyer.com that goes over the growing concern with digital outdoor billboards. According to that article, digital billboards are expected to grow from a current install level of 400 to 4,000 over the next 10 years. I actually thought that projection was low but I should mention I have not seen any other numbers on which to base my opinion. The article goes on to suggest that digital billboards demand more attention from the driver therefore making them less focused on their driving situation. You can find the article I’ve referring to here.
This article was timely for my company. Captive Indoor Media recently became involved in a video wall project that faces a high traffic intersection in Downtown Louisville, KY. Although not a traditional digital billboard, that project needed a lengthy project review by the City of Louisville before approval. During that process, they invoked limitations on media that could be displayed but little else.
Our project involves eight, 46” LCD screens stacked 2x4 and positioned in a corner of the building that faces the street through floor to ceiling glass windows. The intent of this project is to grab and retain the attention of passersby and the potential hazard introduced at the intersection was a concern for everyone.
Iwill post a picture of our project once installed. That is scheduled to happen this week :-).
