If you read Advertising Age, you are probably familiar with Bob Garfield and his multi-year project entitled "Chronicles of the Media Revolution". As luck would have it, Mr. Garfield has added to his well authored series with a new article entitled “Chaos 2.0”.
This particular article is incredibly interesting to me because it does not simply predict (as some of his previous article’s have done) but references his “Chaos” article of 2 years ago and then diagrams out the time line of events that have taken place since that article was run. If you do remember the Chaos article, you will also remember the industry rumblings that surrounded it.
Chaos 2.0 is not only certain to send rumblings through the traditional advertising channels, but will most definitely send some for the hills. With comparisons to the recent demise of the planet Pluto and quotes from industry pros and even folks like Bill Gates chiming in, this is a must read for anyone involved in the advertising industry. And make no mistake; if you work with digital signage, you are in the advertising industry as well.
