In order to create a successful digital signage solution, it’s critical to consider three key ingredients. First and foremost, you need a powerful online software system to schedule media to the screens in your retail or corporate location. It should be simple and intuitive, yet robust enough to allow more advanced users to customize content and fine-tune media scheduling. Next, you need hardware capable of playing media on your screen. While the computer unit serving as the player is the most commoditized piece of the puzzle, it’s important to balance power with size. Find a player unit that can fit in small places or even be mounted inconspicuously behind the screen. Finally-- and most importantly—you’ll need media content to schedule to your screens that effectively communicates your message to the audience. This requires timely messages that are eye-catching, readable, and fresh.
From day one, Captive understood that digital signage users would be lost without applicable, customizable content. We began building a library of such content in 2005, and have watched it grow steadily to include thousands of easy-to-edit templates, dynamically-powered entertainment content that always stays fresh, and vital components like weather, news, and stocks. The Captive Content Vault, located within our web-based Codigo software, grows every month with new, timely content files that reflect the changing world we live in. Templates are great, but most financial institutions and retail businesses have a very specific brand identity that must be conveyed in all marketing efforts. Our Content Vault gives you two unique options for customizing: Download the file and work with it using SWiSH, a third-party content design tool that lets you change colors, photos, backgrounds, and effects, or use our exclusive GoMedia feature, which lets you edit text and logos without ever leaving the simple online software. Since keeping your audience’s eyes on the screen is the goal, we also provide dozens of entertaining categories like ‘Did You Know’ and ‘Spare Change: Facts About Money’, trivia for Sports, Movies, and Music, and even visual games like Word Scramble and Riddles. The options are almost limitless when you start browsing the Content Vault-- in minutes you can have a customized advertisement, your hours of operation, a 5 day forecast, and a World News update, all on your screen. And if you're looking for media specifically tailored to your needs, you can order Custom Content, which allows you to work with Captive's expert team of designers who are trained to help you keep your digital signage consistent with existing brand materials. In the end, Captive Indoor Media gives you an all-in-one solution that covers all of the bases: Software, Hardware, and Media.
