Still Growing

Captive Indoor Media has yet again made its way into Louisville, Kentucky’s Business First Fast 50. The award recognizes the top 50 fastest growing companies in Louisville, and for the third year in a row Captive finds itself in the same class as Louisville’s top businesses.

In 2011, Captive Indoor Media’s growth in customer base and lift in revenue can be contributed to a number of factors: new customers switching from legacy systems, a sales strategy focused on customer-based referrals, and the development of long-term, mutually-beneficial customer relationships.

“40% of new customers in 2011 switched from a previous vendor” says Brian Nutt, President/CEO and Founder of Captive Indoor Media. When asked why so many new customers had decided to switch to Captive, Brian replied “I would say this is due to more brand awareness in the financial industry, reliable products and services, a helpful and knowledgeable staff, and mostly to our current customer base.”

Captive Indoor Media gives the most recognition to its customers. “We let our customers do the talking for us” says Cash Rowland, National Sales Manager at Captive Indoor Media. “Most of the deals we won were either because a customer brought them to us or spoke so highly of our products and services.”

Captive Indoor Media employees go to work every day with the same goal in mind: Make every customer a champion. “We work side-by-side with customers daily to develop our offerings and best fit their needs” claims Brian. “We understand that in order to continue to grow year after year, we must keep our customers satisfied, and what better way to do so than through innovative customer collaboration.”