The Captive team routinely spends time at customer sites to listen to feedback and fully understand their specific Digital Merchandising and Marketing objectives. After all, those objectives are the driving force behind the future product and service enhancements at Captive.Following several recent visits with customers in Michigan, Massachusetts, Kentucky, and Georgia, we wanted to share some key insights and best practices gained from our experiences.
Screen Placement – Never underestimate the importance of good screen placement. Great messaging and content can easily be wasted if nobody sees it. Always consider traffic flow, viewing distance, screen size, and the overall interior design.
Content Selection – Choosing compelling content that resonates with your target audience is critical to success. Getting someone’s attention is one thing, but keeping it in a way that inspires action is a whole different challenge.
Content Scheduling – One of the most powerful attributes of Digital Merchandising is its ability to more precisely target your marketing messages. When utilized to its fullest potential, Users can place very specific messaging in front of targeted customer segments.
