Audience Education

Bank and Credit Union employees are faced with several challenges, particularly with today’s unpredictable legislation changes. One of the big hurdles in the wake of Regulation E revolves around making up for fee revenue lost by those who chose not to opt-in to the program. A recent article published on TheFinancialBrand.com, suggests that this gap can be closed using your salespeople’s ability to educate the audience. There are a few issues with that— Most frontline employees don’t have much sales experience, and most people in your retail space don’t have time to listen to another sales pitch. So, what can you do to educate people on new products in a short amount of time and make it easier on your frontline employees?

Digital signage helps communicate with your customers or members during in-branch situations. In one of our case studies, we found that 99% of bank customers noticed the screens in-branch and 91% could recall the exact promotion they had seen.

Digital signage can be used to assist with cross-selling opportunities, too:

1 - Design your content to target the foot traffic in your branch.
Having a good understanding of who is in your branch at various times throughout the day, you can schedule advertisements for products that fit these demographics.
2 - Use a call-to-action to reel customers in
By reminding your customers or members to “ask a teller about...” or “mention this ad and receive…” you’ll set up the frontline for easy sales dialogue. It’s selling without actually selling.
3 – Use content to train
You’re on-screen media can also be used to educate the frontline about products and services. Giving them the knowledge to sell will inevitably give them the ability – without having to spend a lot of money on training courses or books.