Louisville, KY (Press Release) June 27, 2012 - Captive Indoor Media announced the addition of an on-hold
messaging feature to its web based digital signage tool, Codigo. Used
throughout the financial industry to manage thousands of digital signage units,
Captive’s Codigo software now has the capability to send audio marketing
messages directly to users’ phone systems. With the release of Codigo Voice,
the company says it has taken steps to transform itself from a platform that
only manages digital signage networks to one that offers management of multiple
systems from a single login.
“Over the course of the
last year Captive has spent a lot of time researching which product categories
are of the most value to customers and how to integrate them to reduce the time
and complexity required in managing these services” said Brian Nutt, Captive
Indoor Media’s Founder and CEO. “The first product added is on-hold
messaging, which is widely deployed within our current customer base right
now. Codigo Voice will be an attractive alternative” said Nutt.
Customer collaboration
played a big part in the launch of Codigo Voice. When asked why on-hold
messaging was chosen, Nutt said, “We asked our customers what systems they were
using and how we could make it easier to manage them. Most replied that they wanted
an easier way to manage their on-hold marketing messages. So, we just
added that functionality to a tool they were already using.”
Codigo Voice offers
subscribers more than 7,000 songs in every genre to play while callers are on
hold or to serve as background music for their own marketing messages.
Uploading audio clips is easy, but users can also choose to work with Captive’s
award-winning creative team, utilizing professional male and female voice
talent to develop high-impact audio commercials. The online systems
allows users to schedule their messages remotely, managing their on-hold
messaging from anywhere with an internet connection. Visit their website for more details
about Codigo Voice.
When asked what was
next for Captive, Nutt replied, “We have aggressive plans to launch several
other products under the umbrella of our flagship system, Codigo. Through
continued collaboration with our customers, we foresee helping them to influence
retail buyer behavior in a broader way than currently possible” added Nutt.
To learn more about
Captive’s products and services visit their website or follow them on Facebook and Twitter.
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