Don't be content with your content

When there are so many possibilities that will target customers more effectively and increase your ROI, why be satisfied with the same old, boring digital signage show? There's no right or wrong answer to what you should be displayed on the screen, as long as what you're playing aligns with your overall goals.

I would assume that most people want to see some dollars, ROI, from their signage. Does the content displayed attract the viewer's attention? If they aren't looking, then you aren't getting anything in return. So, what's the best way to ensure that people look, pay attention, and then act on what they see? The answer is Compelling and relevant content.

First, what exactly is considered "compelling"? Use words that will grab the viewers attention such as "New", "Free", or "Easy". For help choosing the right word, reference some copywriting websites for some advice from the pros. Once you have their attention, give them adequate time to view and absorb the information before transitioning to new content, making sure the copy is readable for the average viewer (this is relative to your audience). And, of course, give them a call to action -- Encourage them to "ask for details", "text this number to..", "or "mention this ad and get.." Not only are you moving them towards an action, but you're able to measure results more easily, too.

Secondly, how is it possible to make content more "relevant"? I think the real questions are, "Who is my audience? And, "When?" Understanding your audience is critical to maximize relevancy. Look into your transaction data and research the demographics during different time intervals. Based on your research, what kind of person are you targeting and at what time of the day or week? What products or services are they most interested in? Answering these questions will help you to decide what content will work best on the screen. Most digital signage systems give you the ability to "day-part" - which lets you schedule multiple shows to play during specific times of the day. Schedule applicable shows to target these specific audiences with the products you've chosen to promote.

With content that is though-provoking, timely, and relevant, you'll capture more attention and ultimately capitalize on cross- or up-sell opportunities.

Captive Indoor Media: Customer Interviews

Find out what Captive's customers say about our products and services on our new web commercial http://www.youtube.com/watch?v=bs614niS37k. .

We would like to thank you for your time, effort, and kind words. We promise to use your feedback and continue to innovate and improve more and more each day.

Audience Education

Bank and Credit Union employees are faced with several challenges, particularly with today’s unpredictable legislation changes. One of the big hurdles in the wake of Regulation E revolves around making up for fee revenue lost by those who chose not to opt-in to the program. A recent article published on TheFinancialBrand.com, suggests that this gap can be closed using your salespeople’s ability to educate the audience. There are a few issues with that— Most frontline employees don’t have much sales experience, and most people in your retail space don’t have time to listen to another sales pitch. So, what can you do to educate people on new products in a short amount of time and make it easier on your frontline employees?

Digital signage helps communicate with your customers or members during in-branch situations. In one of our case studies, we found that 99% of bank customers noticed the screens in-branch and 91% could recall the exact promotion they had seen.

Digital signage can be used to assist with cross-selling opportunities, too:

1 - Design your content to target the foot traffic in your branch.
Having a good understanding of who is in your branch at various times throughout the day, you can schedule advertisements for products that fit these demographics.
2 - Use a call-to-action to reel customers in
By reminding your customers or members to “ask a teller about...” or “mention this ad and receive…” you’ll set up the frontline for easy sales dialogue. It’s selling without actually selling.
3 – Use content to train
You’re on-screen media can also be used to educate the frontline about products and services. Giving them the knowledge to sell will inevitably give them the ability – without having to spend a lot of money on training courses or books.