If you are a sports fan, odds are you've heard the news of future NFL hall-of-fame quarterback, Peyton Manning, choosing to take his talents and play for the Denver Broncos. While this really doesn't interest me, I was excited to see how one Broncos fan asked the city of Denver to vote for who they would like to see as their next quarterback. Local business owner, Tariq Suleiman, used a giant outdoor digital billboard to poll the city of Denver to see who they wanted as their next quarterback - Peyton Manning or Tim Tebow?
Unfortunately for the Bronco fans that voted for Tebow, they didn't get their wish. But I give lots of props to Tariq and his use of the digital billboard. What a great way to get the community involved. I guess someone should have shared the results with John Elway.
4 comments:
Not only do they save money from printing and shipping, but the time that is saved is a huge factor.
I consider it to be a very creative for using digital signage as a billboard for asking public opinion. Moreover the most important thing is the location and this signage was at correct location, which made it such a success.
@cheap point of sale - You're absolutely right. By using a digital billboard, the user saved a lot compared to using traditional print. They simply created the content and, most likely, delivered the message using a web-based system. In result, saving time and money from designing, printing, shipping, and installing printed materials. That's not even considering removing the content after the decision had been made. Thanks for the comment!
@lcd signage - I agree. Digital signage is a very creative way to interact with the public. Not only can you collect public opinion, but because it's easy to publish on-the-fly information, the user can also display the results - informing the public which way the majority is leaning. I also agree that location is everything when deploying an effective display. The best content in the world won't influence or inform anyone if no one sees it. Thanks for the comment!
Post a Comment