Viewers? Audience? How do you refer to those who see your digital signage? It's important to remember that your viewer or audience is what makes a digital signage system a successful a failure. They determine whether the content is effective, if the screen is in the best location, and ultimately, whether a company sees any return on their technology investment.
Because the success of a digital signage system depends so heavily on the audience, system administrators must research what is expected to be on the screen. Once a system is installed, it's imperative to get input from the audience; ask them what kind of content they’d like to see. A simple formula to success: Ask questions and listen to feedback.
This begs the question: When the 'audience' starts interacting with the digital signage and becomes involved with the project, are they still considered merely a passive 'audience'? In my opinion, they become more than that. They become participants, users, and even fans. Getting your 'audience' involved with the process will help to fine tune your content and make the implementation process a lot simpler. In doing this, you’ll also earn trust and build brand loyalty from your 'audience' because you're listing to their needs, and delivering accordingly.
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