Digital Display : Finding Payback

In their July-August issue of Bank Marketing Magazine, The American Banker's Association profiled 4 U.S. bank's usage of digital signage in the branch. They highlighted the reasons these banks chose to implement digital displays and the results they have achieved. A special thanks goes out to Cheryl Hershner with First Financial Bank in Cincinnati, OH for speaking so highly of Captive and the products it provides; as well as to Walt Albro with ABA for the opportunity to be in such a prestigious magazine.

Below is a short excerpt from this article with a link to read it in it's entirety. Post a response, let us know what you think!



It’s a no-brainer: Digital display is a powerful new platform for merchandising the bank’s products and services. So why are so many financial institutions still hemming and hawing over the digital decision? The answer may be that the upfront investment in hardware and software is typically hefty. And with today’s tight budgets, marketers want hard evidence of the actual marketing return on investment before trying to sell the idea to their managers.

Does digital pay off? Is it worth the investment? ABA Bank Marketing magazine talked to four banks of varying asset size that had achieved some kind of success with a digital installation. We asked each institution how the investment had panned out. Click here to hear their stories