Using Digital Signage Internally

By now, the usage and benefits of digital signage are clear to marketers. When I ask "what are your goals?" or "why indoor digital signage?", the most popular answers have been "to display ads to our customers at the point of purchase" or "to increase cross-selling opportunities." Every so often someone tells me they want to entertain their customers with news or trivia while they’re waiting. Almost all answers are customer-centric, and there’s nothing wrong with that. However, there’s a huge potential benefit that companies often overlook when planning digital signage use: Employees!

How many companies have push-pin bulletin boards hanging in a break room, hallway, or lobby that employees use to communicate departmental progress or personal achievements? I've worked in a few places that used this easy-to-ignore method of communication, and most of the time documents would just hang there unnoticed until someone took them down. Another issue that I've noticed with companies is the lack of interdepartmental communication. If you are in Marketing - What's going on in Accounting? If you are in Accounting - What's going on in R&D? You get the idea. Things change so fast that there's not enough time (or space) on the bulletin board. Using a digital sign for a company bulletin board is far more eye-catching than papers hanging on the wall and provides more flexibility. At Captive, we have a screen in each department. Each week, department heads send updates to the project administrator. So, right now, I can tell you what each department did last week, what they’re working on this week, and where we stand YTD on company goals just by turning around.

I found a really great blog that talks more about using digital signage for internal communication. Check it out. Let me know what your company does to communicate? Newsletters, bulletin boards, digital signage? What methods are you using today and how could it improve?