Now more than ever, marketers have more choices on how they will promote their brands' products or services. The internet has given birth to a wide variety of marketing avenues such as corporate websites, web advertising, email, social media, QR codes, and more. The emerging internet technologies have clearly had an impact on the amount of print materials marketers are using in their strategies. Why use print when you can go digital? Digital marketing is more dynamic, easier to change, and often has a smaller price tag.
Since its inception, there's no question that digital signage has made itself into one of the fastest growing marketing mediums on the planet. In March 2009, Digital Signage Magazine published an article that quoted MultiMedia Intelligence saying that “the digital signage market will more than double in size by 2012, having grown by 34 percent from 2007 to 2008." And here we are in August 2011 and DigitalSignageToday.com published another prediction by Global Industry Analytics Incs. They say that "the global digital signage market should hit nearly $14 billion by 2017."
With the growth of new interactive marketing strategies, what do you think will happen with print marketing? Can print survive in a digital world?
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